People Can’t Stop Watching This Video of a Melting EOS Lip Balm

The one thing I’ve always loved about EOS lip balms is how they smell, so fruity and sweet and creamy like a little cake. Now a new viral video created by Instagrammer Watch.It.Melt is only reinforcing that impression.

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The video, which has amassed more than 1.6 million views shows a Vanilla Mint lip balm being sliced in half with a hot knife. As the product melts in the heat, it almost looks like a mini-cake being sliced in two.  Many commenters have noted that watching the video is oddly soothing and satisfying. The video was so popular that the account made a second one showing the process in reverse. We'll add this one to the list of "unconventional uses for lip balm."