The wait is nearly over. Brands across the beauty industry have begun, at the very least, announcing this year’s Black Friday sales—if not kicking the party off already with early deals. Many of our favorite brands are throwing epic sales this year, so I did the hard work for you and put 18 of them in one place (with our product recommendations, of course). Whether you’re bookmarking this page for after Thanksgiving dinner or shopping already, here are the hottest fragrances, buzziest skin-care serums, must-have hair masks, legendary makeup and more you do not want to miss this Black Friday.
MERIT Beauty
From November 25 through December 2, the celebrity-obsessed and self-proclaimed “beauty minimalist” brand is 20 percent off sitewide, including its legendary sets*, plus a free Mini Signature Bag (no code needed). Also, if any products you’re eyeing are already discounted, you get an extra 20 percent off. Never tried Merit before now? In addition to the Mini Signature Bag, all first-time shoppers get the original Signature Bag with every order. *Excludes holiday gift sets.
Black Friday is the perfect time to try Merit’s Signature Lipstick in Millenial, a classic pink lip color makeup artists say is one of the most flattering. Or if you really want to maximize Merit’s Black Friday event, you can’t go wrong with The Complexion Set; it includes everything you need to highlight your facial features, including two of my favorite makeup products ever, Flush Balm and and Bronze Balm.
Solawave
Solawave’s Black Friday sale has already begun! Now through December 1, buy one kit, get another kit free. This deal includes skin care and device kits, btw. To take advantage of this deal, simply add both kits to your cart and the discount automatically applies without a code. Two we recommend: the Wrinkle Retreat Face Mask Kit, which includes pro-grade, FDA-cleared Red and Near-Infrared mask and the newly-launched LightBoost serum, and the 4-in-1 Skincare Wand Kit, which will get you the award-winning wand and the Lightboost Wand Activating Serum that helps maximize the tool’s effectiveness.
BeautyStat
Another early (and epic) Black Friday sale we spotted is from Hailey’s Bieber‘s favorite skin-care brand, BeautyStat. From November 17 through November 26, get 50 percent off sitewide. Then beginning November 27 and running through December 1, everything on BeautyStat.com is buy one, get one free. BeautyStat products also are 50 percent off at Ulta Beauty from November 24 through November 28, 35 percent off at Nordstrom from November 24 through December 2 and 30 percent off, plus a free gift, from November 24, ending on November 30. I’ve been dying to try the forehead wrinkle-freezing moisturizer our editor loves and the dermatologist-beloved vitamin C-rich Universal C Skin Refiner.
K18
K18 is the brand behind the hair mask celebrities, beauty editors and shoppers swear by. This holiday season K18 is giving away a free, full-size of its Damage Shield Conditioner or Damage Shield Shampoo with any $100+ order with the codes SHAMPOO or CONDITIONER. Grab this opportunity between November 25 and December 2.
PHLUR
Viral fragrance sensation PHLUR is celebrating a full week of Black Friday, November 26 through December 2, specifically, by giving 20 percent off all full-priced items with the code BF20. (Bad news: sets are not included in the sale. Good news: that’s because the sets are already marked down.) If a sandalwood-rich, incense-like scent sounds like an enticing perfume you’d gift (or like to get), we frequently recommend the musky Somebody Wood. If a sweeter scent of vanilla, sugar crystals, pink apple, lily and jasmine pique your interest, Vanilla Skin is a fan-favorite.
DIEUX
Early access to Dieux’s holiday sale starts on November 21. The brand’s clinically-backed, cult-favorite skin products are 20 percent off, and all bundles are 30 percent off, with the code EARLYANGEL through November 29. All orders of $30 or more will also get a free gift. Then through December 2, the savings and free gift continue with no code needed.
Grab a bottle of Baptism, the new gentle gel cleanser, or the best-selling Instant Angel moisturizer—both now come in fragrance-free versions without sacrificing the skin-care benefits.
Naked Sundays
Naked Sundays, a go-to glowy SPF brand used by celebs like Suki Waterhouse and Khloé Kardashian, is holding a Black Friday sale from November 26 to December 2. Get 30 percent off individual products sitewide and 50 percent off bundles, like the trio of CabanaGlow SPF50 Beauty Drops. These drops illuminate, even out skin tone and give that just-back-from-vacation glow while delivering high SPF protection. Another favorite is BeautyScreen, an innovative, peptide-rich foundation with high sun protection.
Medik8
Stock up on skin-care essentials with luxe skin-care brand Medik8 this holiday season. From November 24 through December 3, all full-size Medik8 products are 30 percent off with free shipping over $60. Experts love the Total Moisture Daily Facial Cream, thanks to a formula loaded with peptides, ceramides and hyaluronic acid, and the exfoliating Surface Radiance Cleanse that uses alpha-hydroxy acids (AHAs) to improve skin texture, reduce the appearance of fine lines and wrinkles and promote a brighter complexion.
Sol de Janeiro
Sol de Janeiro’s Black Friday sale isn’t just one sale, it’s three. Cyber Week is November 25 through November 28 where everything sitewide is 20 percent off. Black Friday is November 29 and all products (including bundles) are 25 percent off. Then, Cyber Weekend and Cyber Monday run from November 30 through December 2—it’ll be your last chance to snag the mega-viral Cheirosa fragrance mists and irresistibly scented Brazilian Bum Bum Cream for 20 percent off.
MAC Cosmetics
MAC is giving shoppers 30 percent off sitewide from November 24 through November 30, plus a five-piece GWP on orders of $80 or more from November 28 through November 30. I’ll definitely be grabbing MAC’s Powder Kiss Lipstick in Marrakesh Mere, a burnt-orange shade that’s been trending all fall thanks to Taylor Swift.
TULA
Our editors cover TULA, the probiotic-led skin-care brand, all the time, thanks to its emphasis on the importance of the gut-skin health connection. To this day, TULA continues its commitment to science and the efficacy of probiotic extracts, pairing products with clinically researched ingredients, like AHAs, vitamin C and hyaluronic acid. Whether you’re looking to see what all the hype is about or need to stock up on your Filter Primer (me too), good news: TULA’s holiday sale takes place from November 25 through December 4, and everything is 30 percent off.
Omnilux
Omnilux, the brand behind clinically-proven at-home LED treatment devices for the face, hands, eyes, neck and décolleté, is holding a holiday sale from November 18 through December 4. No matter what you choose there’s a discount: $60 off one full-size device, $130 off two full-size devices, $240 off three full-size devices and 20 percent off minis and topical skincare. For stubborn breakouts, experts recommend Omnilux Clear. With a mixture of red and blue light therapy, it’s the only at-home LED mask that’s proven to significantly reduce or get rid of acne. Looking for a red light treatment to boost collagen production, reduce redness, soothe skin and minimize inflammation? Omnilux Contour Face is another favorite among facialists and aestheticians.
Soft Services
Soft Services is the first targeted body care company dedicated to addressing common skin concerns beyond hygiene, moisturizing and hair removal (think keratosis pilaris, irritation, ingrown hairs, PIH, discoloration, body acne and more). During its Buy More, Save More event from November 25 to December 1, you can majorly upgrade your body care routine. Take five percent off orders up to $49, 10% off totals between $50-$99, 15 percent off $100-$149 or 20 percent off orders $150 or more. Included in the sale is the brand’s newest launch, Theraplush “Hold,” the cult-favorite nightly retinol hand cream that’s now infused with a musky, warm and woodsy scent.
Urban Decay
Legendary makeup brand Urban Decay is starting its holiday celebrations on November 25, where select products will be 30 to 57 percent off through November 29. The insanely good deals continue from November 30 until December 2, when more select products will be 50 percent off. I’ve worn the brand’s colorful gel eyeliners since high school, which have never failed. I’ll leave you with just two words: Naked Palette.
LANEIGE
You can get everyone’s favorite lip mask and loads of derm-approved skin care on sale from K-beauty favorite, LANEIGE. Starting November 22 through December 2 the brand is holding a sitewide sale of 20 percent off (some exclusions apply), with extra gifts available from November 29 through December 1. For orders of $70 or more, you’ll get a free five-piece set with skin, lip and eye products with the code EXTRAS.
SickScience
Editors love SickScience’s award-winning, jaw-defining serum, which from November 22 through December 2, will be 25 percent off with the code BF25. In fact, all of SickScience’s advanced skin-care products are included in the sale, including the brand’s newest launch, DropOff, a skin-toning body serum.
Beauty Pie
New mom Hailey Bieber recently told Glamour she was relying on Beauty Pie’s Rose Quartz Eye Mask more than ever. “[It] feels so good because you have the heaviness of the crystal and then it’s cold and it just, oh my gosh, it’s such an experience.” I also had the pleasure of testing Beauty Pie’s de-puffing and soothing eye mask and can confirm it is calming and reviving at the same time—a true indulgence that anyone on your gift list would appreciate. With Beauty Pie’s Black Friday sale, first-time customers can get the mask, and any other Beauty Pie products, for 20 percent off beginning November 29 through December 2.
Wonder Valley
Wonder Valley creates potent and plant-based skin care, hair care and body products, not to mention the best olive oil I’ve ever tested. But back to beauty, the California-based brand harnesses the power of antioxidant-rich olive oil to nourish and elevate not just how you look, but how you feel from head to toe. All of Wonder Valley’s goods are 30 percent off from November 29 through December 2. On December 2, only shoppers will receive a free GWP. We especially recommend the Hinoki Body Oil, a deliciously-scented, skin-softening oil that promotes radiance, hydration and elasticity, and the Face Oil, a must-have for calming breakouts, redness and inflammations.
Arey
With a hyper-targeted focus on addressing the root causes of hair graying through innovative supplements and topical treatments, Arey is your one-top shop for anti-greying solutions. This holiday season, the brand is offering 25 percent off site-wide (30 percent off for Cyber Monday) through December 3. New to the brand? We suggest starting with The Essentials Kit, which combines the brand’s four pillar products—Not Today, Grey, To The Root, Wash Shampoo and Smooth Conditioner—for stellar root-to-tip results.
