10 Products NewBeauty Readers Couldn’t Stop Buying in February

We write about hundreds of beauty products every month, but in February, NewBeauty readers were especially into high-quality anti-aging skin care and high-tech options for healthy hair and makeup so good it makes this top 10 list again and again. With spring just on the horizon, now is the perfect time to revamp your beauty routine with our readers’ favorite picks, including an expert-recommended retinol serum and tons of celebrity-loved beauty. Want to see the primer worn by the one and only Ellen Pompeo at last night’s Vanity Fair Oscars After Party? Courteney Cox’s go-to red light hat that can help stimulate hair growth in just 10 minutes? Nicole Kidman’s skin-tightening gel? Read on.

Ahead, 10 products NewBeauty readers couldn’t stop buying in February.

1 / 10

OMI Hair Growth Peptides ($79)

This “next generation of hair supplements (though the brand prefers to call it a peptide)” is “gaining buzz among our [dermatologist] network,” our editor reported last month. According to a clinical trial, two capsules a day produced up to 12,000 more hairs and reduced shedding by 46 percent in 90 days, plus “significantly improved hair strength, shine and thickness.”

• BUY NOW – $79

2 / 10

DefenAge 8-in-1 Bioserum ($198)

Boasting the benefits of eight serums in one, DefenAge’s clinically proven and dermatologist-recommended Bioserum brightens, hydrates, smoothes and improves skin laxity, pigment irregularities, enlarged pores and redness or inflammation. The formula is also gluten-free, fragrance-free and noncomedogenic, which means it won’t clog pores.

• BUY NOW – $198

3 / 10

Jones Road What the Foundation ($46)

Continuing its reign as the longest-running top 10 product on this monthly roundup is What the Foundation from Jones Road, the brand created by makeup artist extraordinaire, Bobbi Brown. Its extensive shade range (choose from 16), moisturizing formula (thank you, jojoba oil) and natural coverage are all contributors to its massive success.

• BUY NOW – $46

4 / 10

Seratopical Revolution DNA Complex ($100)

Back in 2023, our editor reported this powerful tightening gel was the starting point behind Nicole Kidman’s smooth skin around her eyes. With an ingredient list that includes lactic acid, glycerin, citric acid and phosphate, the formula (which can also be used on the entire face and neck) minimizes crow’s-feet, laugh lines, smile lines and other expression lines in minutes.

• BUY NOW – $100

5 / 10

Laura Geller Beauty Sculpt-n-Stay Waterproof Brow Pencil & Gel ($22)

Laura Geller Beauty recently launched a campaign with Ulta Beauty that spotlights “female founders over 40 own their aging stories to spark ‘authentic conversations about the physical and emotional insecurities—gray hairs, wrinkles and everything in between—we all experience as we mature.’” Always keeping aging beauty in mind, the brand’s two-in-one brow pencil and gel expertly fills in sparse, thin, graying and unruly brows in seconds.

• BUY ON ULTA – $22
• BUY ON AMAZON – $22

6 / 10

HigherDose Red Light Hat ($449)

Courteney Cox hit the big 6-0 milestone last summer, and to celebrate, the Friends and Scream actress shared a hilarious video on Instagram donning HigherDose’s Red Light Hat. The cap is a 10-minute treatment, “which may lead to decreased hair loss, optimized hair follicle function and increased growth,” says the brand. New York dermatologist Orit Markowitz, MD previously told NewBeauty that “red light masks have demonstrated anti-inflammatory properties [for skin] while similar wavelengths stimulate hair growth.”

• BUY NOW – $449

7 / 10

Mother Science Retinol Synergist ($96)

Retinol gets a boost from malassezin, an antioxidant that enhances wrinkle reduction and skin-barrier support, in Mother Science’s next-generation serum. In our roundup of best serums for mature skin, our editor notes this pick is especially great for those looking a “firmer, smoother [skin] texture with minimal irritation.”

• BUY NOW – $96

8 / 10

Sacheu Peel Off Lip Liner STAY-N ($12)

This is the third month in a row Sacheu’s Peel Off Lip Liner has made our top 10 retrospective after Billie Eilish’s charming TikTok GRWM video went viral. The buzzy lip liner is foolproof, infused with hyaluronic acid and vitamin E for extra conditioning and stays put all day long.

• BUY ON ULTA – $12
• BUY ON AMAZON – $12

9 / 10

SkinCeuticals LHA Toner ($44)

We all heard the bad news: Biologique Recherche’s skin-rejuvenating Lotion P50 1970 is no more, thanks to the FDA ruling against the use of one of its ingredients, phenol, in skin-care formulations. The good news? We asked experts on products to fill the void, and they delivered. One example is the SkinCeuticals LHA Toner. Its blend of LHA (a salicylic acid derivative) and glycolic acid addresses signs of aging, unclogs pores and exfoliates at once, according to one dermatologist.

• BUY ON SKINCEUTICALS – $44
• BUY ON DERMSTORE – $44

10 / 10

Kat Burki Silk Protein Primer ($54)

This skin-softening primer was worn by Jamie Lee Curtis at the 2025 SAG Awards and Ellen Pompeo at last night’s Vanity Fair Oscars After Party. Curtis’s makeup artist Grace Ahn explains the primer was “crucial” to “blur and smooth [Curtis’s] skin for a flawless makeup application.” Kelsey Deenihan, Pompeo’s makeup artist, agrees it creates “a smooth, velvety base for makeup.” “It also acts as a barrier, allowing makeup to adhere better and last longer throughout the night,” Deenihan adds.

• BUY ON KAT BURKI – $54
• BUY ON AMAZON – $54