The 8 Most Interesting Brands at This Year’s Cosmoprof North America

Sonage

It’s not a brand that’s new to us, but Sonage gets major bonus points for upping its commitment to sustainability in recent months with new packaging, new applications and some new vegan options. Up next: A February 2022 launch that’s the ultimate in under-eye rejuvenation.

You & Oil

Based in Lithuania and created by a microbiologist, this essential oil–inspired line makes a solid case for “beauty shots” with its well-curated line of skin-care enhancers.

Cuite Oils

Who says good beauty products need to be overly complicated? This Canadian line keeps it simple with two amazing scents—Mia is for floral fans, Olivine offers that warm, vanilla fragrance—that are sure to beg the always-welcomed question, “What are you wearing?”

Shielded Beauty

As the name suggests, this clean line (it was actually made as a COVID response) is designed to “safeguard your skin,” which includes keeping out environmental aggressors, protecting the microbiome and giving its users “peace of mind.”

Forgotten Skincare

Sparked by the simple idea of formulating products for skin issues not commonly addressed (under-arm darkness anyone?), this problem solution–oriented brand is breaking barriers.

Errbshop

It’s a candle! It’s a massage oil! It’s CBD! This major multitasker is the wellness staple we never knew we needed.

MoR Essentials

This family-owned, plant-based line uses chemistry and a focus on community to deliver herbal formulas “you can feel!”

Mind Naturals

The CBD formulas are solid (and the ingredients come from the company’s farm in Colombia), but the totally sustainable packaging that you can plant, makes it seriously different.