As innovations become more unique in the hair arena as of late, one type of formulation we keep seeing more of are sheets that work on the hair. Said Dabbagh, vice president of marketing for L’Oréal Paris hair care, says the reason so many of these new “sheet masks for your hair” are coming to the marketplace this season is due to inspiration from recent K-beauty trends. While we’re not discounting the efficacy of standard cream-based products, formulation has become paramount at the moment and consumers want new and interesting products. “Typically, sheet masks should be used after shampooing as a replacement for conditioner, but they can also be used as an addition to your in-shower regimen.”
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