Most skin care goals—be it model-grade dewiness, an uptick in firmness or a lessening of stubborn lines and wrinkles—all boil down to moisture. When your skin’s hydration levels are depleted, it will always look less than its best. This dermatologist-preached rule is likely one of the many reasons belif’s hero product (also widely regarded as Korea’s top beauty product), The True Cream Moisturizing Bomb, became a cult-classic once it hit stateside shelves a couple of years back. But as reported on by Popsugar, it’s not the only product from the brand to have massive success.
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Recently launched for a September 2017 rollout, belif’s Moisturizing Eye Bomb ($48) was reported as the best-selling eye cream on Sephora.com last week. Like the original True Cream Moisture Bomb, the Eye Bomb formula delivers intense, long-lasting hydration (we’re talking up to 26 hours) thanks to botanical ingredients like comfrey leaf and pennywort with a lightweight, never greasy finish.
While it’s new to store shelves, the cream has already been tried, tested and loved by many complexions backstage at New York Fashion Week, where Gigi Hadid and other big names were prepped with it before hitting the runway. According to celebrity aesthetician Eileen Harcourt, who prepped the NYFW models, a reliable trick to use when using the Eye Bomb is apply it on the lips as well as around eye area. She explains that using the formula on your pout offers both instant and long-lasting hydration because of its ability to sink into the inside layers of your skin (something your go-to balm can’t do). “It’s also going to flood all of those dry lines that you have.”
Harcourt adds that the same goes for use around the eyes—lines, wrinkles and dryness will seem to magically vanish once the cream is applied, and when used on a regular basis, will lessen for good. With multiple ways to use it and effective results all around, it’s no guessing why this eye cream is selling out at Sephora so fast. Be sure to pick one up or order it while you can; this Bomb cream is destined to be a cult-classic, too.
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