One of the coolest things about working in the beauty industry is being “in the know” and having the ability to tell readers, friends and family about a new product or brand that really works the way it claims. When Beauty Pie, the self-professed “Buyers Club for Beauty Addicts” came onto the scene and the cosmetic line was just as good as it promised, it was an exciting discovery. “Most luxury beauty products retail for about 10x what they actually cost to make,” is one of Beauty Pie’s mantras, and now the “Netflix of Beauty” is out to revolutionize the skin care–buying process the same way it did with makeup when it launched six months ago.
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The digital-only, UK-based brand was started by Marcia Kilgore, founder of other notable brands like Bliss Spa and Soap & Glory, so it’s no wonder that the membership club has now ventured into skin care, too. Now, a monthly membership of just $10 allows you to not only buy high-quality $7 foundations, $3 mascaras and $5 lipsticks, but you can also get all of your skin care needs meet for less than $13.
For the launch of its new skin care line, Beauty Pie has tapped “the best Swiss suppliers” and leading cosmetic chemists to create a line with ingredients and formulations that rival high-end luxury brands. The 11 newly released products range from the hydrating Swiss-Korean Jeju Daily Antioxidant Superinfusion Essence Serum ($8 for members/ $80 for nonmembers) and the creamy Double-Phase Daily Deep Rinse-Off Cleanser ($5 for members/ $32 for nonmembers) to a Fruitzyme Five Minute Facial ($6 for members/ $60 for nonmembers).
With ingredients like kiwiberry stem cells, meadowfoam seed oils, pomegranate enzymes and oil-absorbing kaolin clay, we’re excited to try the serums, masks, moisturizer, cleanser and eye cream and judge for ourselves whether the products stand up to their makeup counterparts. Beauty Pie’s concept of luxury products at factory prices is a concept that will never get old and one worthy of throuougly exploring.
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