Those who have no interest in using products or procedures to maintain or improve upon their appearance will soon have the opportunity to win an “alternative beauty pageant” in Iceland. AFP reports that pageant organizers plan to reward contestants for drooping breasts, furrowed faces, and other physical characteristics typically considered imperfections by the Western world.
“Anyone can make the rules about what beauty is. We want to challenge the rules,” one of the organizers told the press. “We think it’s just a coincidence if you have big breasts. How come this is beautiful?”
Scheduled for mid-April, the pageant is open to women and men. Aside from a minimum age of 20, the only other rule is that contestants could not have ever had cosmetic surgery.
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