The 2017 Beauty Choice Awards Products You MUST Try

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As The Beauty Authority, we can’t, and won’t, put our seal of approval on just any product. From thousands of submissions, 114 products made the cut and were selected as Beauty Choice Award winners. From categories such as beauty elixirs and age-defying serums to cleansers and ultimate must-haves, these 11 products made the 2017 A-List. Now they can be yours! 

1 / 11

On-the-Go Sunscreen

Colorescience Sunforgettable Loose Mineral Sunscreen Brush Broad Spectrum SPF 50 ($64) 

This sunscreen combines broad-spectrum protection with an ease of use that’s not commonly found in most sun products. Bonus: The powder formulation makes this one product you can apply anywhere on your body, even your scalp.

“This is a no-brainer for reapplying sunscreen during the day. Plus, it erases oily spots and makes makeup look a lot better.” —Liz Ritter, executive managing editor, NewBeauty 

2 / 11

High-Tech Facial Exfoliation Tool


It’s no surprise this at-home skin perfecting tool is a Sephora best-seller. The super hygienic (fresh new Edge blade with every use) and safe-to-use dermaplaning device removes peach fuzz and dead skin instantly to reveal a smooth flawless canvas so skincare products penetrate better than ever.  

“I LOVE this product. I like that it feels elegant and works really well, and it allows a different delivery system for product penetration that is easy and safe to use.” —Nerida Joy, celebrity aesthetician, Beverly Hills, CA 

3 / 11

Beauty Made Easy


Financing a cosmetic treatment and other beauty procedures like laser hair removal is possible with CareCredit, a credit card that lets you make convenient monthly payments and promotional financing options, making it easier than ever to get the look you want.

“I love that CareCredit makes what may have been an unattainable procedure a real option for me and so many women. Now I don’t have to wait to look and feel my best!” —Danielle Alviani, NewBeauty reader, Los Angeles

4 / 11

Farm-to-Table Skin Care Product

Éminence Organic Skin Care Strawberry Rhubarb Dermafoliant ($48)

This powder-based exfoliator uses a blend of organic strawberries, rice powder and lactic acid to help to polish and smooth skin and diminish the look of pores. 

“It’s gentle enough that I can use it daily on my dry, sensitive skin and it leaves it feeling soft and smooth.” —Tatiana Bido, special projects editor, NewBeauty

5 / 11

Cleanser You Can Really Feel Working

Epionce Lytic Gel Cleanser ($36)

This foaming gel cleaner gently removes oil, dirt, makeup and other pollutants, leaving behind refreshed, healthy skin. Key ingredients like willow bark extract help to unclog pores, and fruit extracts help to minimize the appearance of fine lines and wrinkles. 

“A drop of this cleanser removes every speck of makeup and leaves my skin feeling super clean. It’s a total must!” —Danielle Fontana, editorial assistant, NewBeauty

6 / 11

Must-Have Lash Strengthener

GrandeLASH-MD ($65 for a three-month supply)

An easy-to-use lash enhancing serum, this product gives you 100-percent natural, longer, thicker-looking lashes using a proprietary blend of vitamins, peptides and conditioning ingredients. The best part? Results can be seen in as little as just four weeks. 

“My lashes are longer, fuller and darker-looking thanks to this miracle lash product.” —Victoria Ratty, NewBeauty reader, New York

7 / 11

Serious Dose of Vitamin C

Lumene Valo Glow Boost Essence ($25)

A vitamin C serum should be a part of any good anti-aging regimen. This one is super lightweight (perfect for use any time of year) and combines cloudberry extracts and hyaluronic acid with vitamin C to brighten, hydrate and bring radiance to any complexion. 

“Three things I really like about this serum: it’s nongreasy, it has a subtle citrus scent and it’s packed with antioxidants that make your skin glow.” —Brittany Burhop Fallon, senior editor, NewBeauty

8 / 11

Better Skin From the Inside Out

NeoCell Collagen Beauty Builder ($18)

Collagen is the basis of all things beauty in our skin and hair, and this pure collagen supplement is designed to treat everything from loss of skin elasticity and thinning hair to brittle nails and other common signs of aging, from the inside out. 

“This nutraceutical is like an overall beauty and wellness supplement. It targets dull skin, thin hair and brittle nails and infuses your body with the nutrients that make everything look more youthful from the inside out. I’ve definitely noticed that my skin looks more hydrated and radiant.” —Carolyn Hsu, site director, NewBeauty.com

9 / 11

Powerful Blemish Buster

Obagi Medical CLENZIderm MD Therapeutic Lotion ($81)

The problem with many acne products is that they overly dry out the skin.  Obagi’s patented formulation combines benzoyl peroxide with hydrating ingredients so you can get clearer skin without excess tightness or flakiness.

“This super potent lotion is my go-to when a blemish pops up—it works fast and doesn’t dry out my skin.” —Yolanda Yoh Bucher, editor-in-chief, NewBeauty 

10 / 11

Youth in a Bottle

SkinMedica TNS Essential Serum ($281)

This all-in-one treatment is appropriate for all skin types and treats every sign of aging from dullness and lines and wrinkles to skin texture and tone. The impressive list of active ingredients (growth factors, vitamins, antioxidants, and various plant extracts) makes this one product that delivers serious results. 

“This is a very high-quality product with good science behind it and I like that there are growth factors in the formula. Plus, it goes on smooth and absorbs quickly.” —Anthony Youn, MD, plastic surgeon, Troy, MI

11 / 11

Anti-Aging Self-Tanner

TanTowel Face Tan ($30)

This patented, multitasking towelette exfoliates, hydrates and tans in just one step. Simply apply to clean, dry skin and wait for the most natural-looking tan to develop.

“These self-tanning towelettes always give me a better tan than if I were to sit in the sun all day, and they’re safer! They are so easy to use, and the best part is, they don’t leave streaks or that ‘fake-tan’ orange color.” —Niki Solomon, NewBeauty reader, Delray Beach, FL 

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