Every year, new beauty products are released that make us wonder how we ever survived without them. From re-usable hair color to custom fragrances, these nine products are big game changers in the world of beauty.
Best Hair Breakthrough: Nexxus Color Assure Pre-Wash Primer
What it is: The first of its kind, this hair primer shields against color loss that occurs during regular washing. $12, target.com
Why it’s a Beauty Game Changer: Until now, there was little that could be done to prevent color from physically seeping out. Nexxus global hair creative director Kevin Mancuso says, “This product acts as a protective barrier, preventing color loss in the shower by repelling water.”
Best New Fragrance: The Blend by Fred Segal
What it is: Consisting of 10 pure perfume base note oils, the premise behind The Blend is to create thousands of unique, personalized scents that cater to your every whim. $150, theblendfragrance.com
Why it’s a Beauty Game Changer: Custom blending at your fingerprints has never existed like this before. “The pure oil-based kit is totally unique,” explains Paul Blum, CEO of Fred Segal. “It contains everything you need to create your very own custom scent.”
Best Nail Polish Innovation: SpaRitual Unveil Peel-Off Basecoat
What it is: This peel-off base coat lets you coat your nails in sparkles for a day or two, and then easily remove it when it starts to chip or you’ve had enough — without causing damage to your nails. $17, dermstore.com
Why it’s a Beauty Game Changer: Celebrity manicurist Ana Maria Gheorghiu likens the base coat to something as simple as , “Paint, peel and do it again. You can use the polish to create of-the-moment nail looks and you can switch your glitter polish every day or two with no mess or damage to the nails.”
Best Easy-to-Use Hair Color: L’Oréal Paris Mousse Absolue
What it is: This product houses premixed color that automatically dispenses, which you can save and use again. $15, lorealparisusa.com
Why it’s a Beauty Game Changer: The innovative design, which was 10 years in the making, allows you to store leftover color without it oxidizing or spoiling. Shorter hair can get about two full uses out of one bottle, medium hair one full use — or, use it for three rounds of touch-ups.
Best Hair Protector: Olaplex
What it is: The scientist-developed treatment literally goes into hair and links back together broken bonds, in turn making hair stronger and healthier. olaplex.com
Why it’s a Beauty Game Changer: “Olaplex is a breakthrough in the color department because this is the first time we have even been able to repair the bonds within the hair and actually restore it while also coloring and lightening the hair so that it can be pushed farther than ever before” says Riawna Capri, co-owner of Nine Zero One salon in West Hollywood, CA.
Best Acne Fighter: Illumask
What it is: A daily treatment mask that helps heal acne and prevent new breakouts. $30, illumask.com
Why it’s a Beauty Game Changer: Light based anti-acne devices have existed for years, but none have ever been hands-free. Los Angeles dermatologist Annie Chiu, MD. says “Numerous companies have come up with light treatments that use less powerful red and blue light sources that are safe for home use. This one has actually received FDA-clearance for its anti-acne claims.”
Best Anti-Aging Elixir: Ascenta Skin
What it is: A liquid oral beauty supplement that targets signs of aging with a combination of antioxidants, vitamins and essential omega fatty acids, at the deepest level possible. $80, acentaskin.com
Why it’s a Beauty Game Changer: Ascenta Skin claims to flood the skin with anti-agers like GLA, lutein, zeaxanthin and vitamin D to increase elasticity, firmness and even out tone and texture, and does even more by increasing hydration levels and acts as a sun-damaged defender.
Best At-Home Whitening Strips: Crest 3D White 1 Hour Express Whitestrips
What it is: Teeth Whitening Strips that go beneath the enamel surface to remove years of stains. $50, target.com
Why it’s a Beauty Game Changer: Using the same whitening agents as dentists, teeth are noticeably whiter in just one hour for fast, same day results.
Find a Doctor
Find a NewBeauty "Top Beauty Doctor" Near you