Beauty Brands Break Into Your Lunchbox

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We all know that in order to have great, healthy skin and hair, we need to pay attention to our diet. We can’t scarf down greasy, fatty food or skip out on vital nutrients, then just expect to look (or feel, for that matter) radiant. Well, you’re not the only one thinking about your diet in terms of your beauty-beauty brands are starting to take note of how your eating affects your looks. And because they can’t sit with you and watch every bite you take on your lunch hour, some have decided to expand into the food industry. Well, sort of.

Australian makeup artist Sue Devitt whose celebrity clients have included Keira Knightley and Sarah Jessica Parker, is recognized in the beauty biz for her gorgeous use of color in her makeup products. Come February, she will be introducing a new beauty product to QVC with the Miss Universe dietician Tanya Zuckerbrot, but this time, you won’t be able to create a smoky eye with it. No. You will be able to eat it.

The IO Beauty Booster, ($38) is a red liquid that you drizzle (with the attached chemical dropper) over yogurt or into club soda to protect and rejuvenate your skin. It claims to protect skin against free radicals and rejuvenate the look of skin through its exclusive blend of antioxidants, vitamins and minerals.

Would you try a product like this?

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