Beauty Choice Awards: Innovations

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It takes a lot for a beauty product or treatment to earn the status of best innovation. Not only must it stand apart, but it also has to be designed and developed in such a way that imparts the newest technology, best-sourced ingredients, supercool packaging and results that pale in comparison to anything else on the market. These six do all of that and then some. 

1 / 6

Smashbox Cosmetics #SHAPEMATTERS Palette ($55) 

What it is: A three-in-one contouring palette that lets you hone in on creating perfect eyes and brows and flawlessly contoured features thanks to 16 different shades, a dual-sided brush and step-bystep instructions on how to get your favorite looks. 

How to use it: For the makeup-advanced, you can mix and match the shadows and formulas together to create the perfect look. But, for those who need more help, hold the enclosed cards up to your smartphone and scan them in to get customized how-tos for creating a look that complements your specific features. 

Why it’s so innovative: We’ve seen plenty of palettes and contouring kits before, but none have taken individuality into the equation quite like this one. Perfect colors and formulations aside, it’s the interactive how-to cards—they identify the shape of your facial features in order to give you the most flattering makeup tutorials—that make this palette stand out from the pack. Even better: You can save the customized charts to your phone for reference. 

2 / 6

CHI Touch 2 Touch Screen Hair Dryer ($199) 

What it is: An of-the-moment hair-dryer that allows you to control the speed, temperature and amount of ions delivered to your hair, which speeds up drying time, with the touch of a button. 

How to use it: Lightweight, sleek and easy to use, just adjust the digital controls to intensify (or lessen) your settings for a totally customized blowout. Everything sits front and center on the touchscreen panel that you can control by simply sliding the dials with your finger. Added bonus: The back of the dryer is flat so you can set it down and use it hands-free. 

Why it’s so innovative: Typically, hair-dryers don’t offer any extra bells and whistles—what you see is what you get. This one lets you fine-tune just about everything using a color-gauged display screen so you can set the exact temperature and speed you want for hair that’s shiny and full of bounce.

3 / 6

bliss fabulous makeup melt gel-to-oil cleanser ($28) 

What it is: A texture-changing thick gel (almost balm-like) cleanser that doubles as a makeup remover without stripping your skin of moisture. 

How to use it: Gently massage onto dry skin (this is superimportant, otherwise the cleanser won’t bind properly) until the gel turns into oil. Then, rinse with water until your skin is clean and the water runs clear. 

Why it’s so innovative: The majority of cleansers morph from a liquid into a frothy mix of bubbles, but this one is different: It changes from a gel formulation into a lightweight cleansing oil. The gel texture is said to remove makeup, dirt and oil while the oil texture balances your skin and leaves it feeling soft and refreshed. Packed with a blend of seven different essential oils, this heavy-duty cleanser really removes every last trace of impurities and makeup (even long-lasting and waterproof types). Bottom line: Your makeup literally melts off of your skin and all you’re left with is a complexion that feels and amazingly soft and clean.

4 / 6

HairMax LaserBand 82 ($795) 

What it is: A hands-free, headband-like, light-based laser device that stimulates healthy hair growth. 

How to use it: Taking just 90 seconds to complete a single cycle, this hair helper requires almost zero effort on your part. Just sit with the band on your head three times a week and let it do the work to grow hewalthier hair. 

Why it’s so innovative: Boasting 82 tiny medicalgrade lasers and proprietary comb teeth, which part your hair during the treatment for the best possible results, this device is unlike anything we’ve seen in the hair growth department. It’s fast and easy to use, and it really works. Plus, while some hair-loss fighters only target one part of the problem, this one revitalizes hair follicles, stimulates hair growth, reverses the hair thinning process and increases the density and fullness of each individual strand. 

5 / 6

R+Co Badlands Dry Shampoo Paste ($28) 

What it is: Part dry shampoo, part styling paste that refreshes hair while giving it texture and shape. 

How to use it: Rub a dime-size amount of the multipurpose product between your fingertips to warm it up and then spot-treat areas at your roots that are oily or need some added volume or texture. 

Why it’s so innovative: Most dry shampoos come as a spray or powder, but this paste version was designed to be used just where you need it for more precise application. Plus, it morphs from a hard paste into a powder and doesn’t leave behind any white residue. Counting the oil-busting and volumizing powers of volcanic ash among its unique features, this is the only dry shampoo paste of its kind, and that alone makes it pretty cool. 

6 / 6


What it is: An in-office injectable treatment that breaks up fat under the chin. 

How to use it: Available only at your doctor’s office, Kybella is injected into the fat under the chin, which destroys it. The treatment takes about 20 minutes to perform, and once the area has been treated, the fat cells can no longer store or accumulate fat there. 

Why it’s so innovative: In the past, the only way to get rid of fat under the chin was with surgery like liposuction, which removed the fat forever. Now, the introduction of Kybella gives a noninvasive option to those who want to get rid of fat without having to go under the knife. While you’ll need a few treatments and there may be some swelling or bruising for the first few days following the injections, the idea that fat can be destroyed with a single shot is quite remarkable.

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