On April 17, Ariana Grande’s beauty brand R.E.M Beauty is launching in more than 1,000 Ulta Beauty stores and online.
“We carry a number of celebrity brands that deliver credible influence and innovative products across all categories,” says chief merchandising officer at Ulta, Monica Arnaudo, in a statement according to Women’s Wear Daily. “Ariana Grande is a wonderful example of a long-standing, successful celebrity brand partner. Her fragrances are some of our most-loved in the category and we are thrilled to embark on this next chapter of her beauty journey.”
Now, it’s easier than ever to shop the brand’s best-sellers like the pout-perfecting Plumping Lip Gloss ($17), the midnight-inspired 01_Eyeshadow Palette ($24) and the Matte Lipstick ($19), which comes in six stunning nude shades.
After the brand’s second launch—Chapter Two of R.E.M Beauty launched on March 16—the brand’s popularity got a mega boost, and we predict the same is about to happen now that its products are available at Ulta.
