A staggering 85 percent of women aren’t wearing the right bra size, according to research from Griffin Strategic Partners. But what’s even more interesting is that 53 percent of women have never been professionally fit for one. JOCKEY is now hoping to change both of those numbers with their new Volumetric Fit System.
The JOCKEY Bra Fit Kit ($20) is a two-step at-home process that uses a unique cup system to help measure the volume of the breast. The idea is that using this kit will help you get a more accurate measurement than you would get by just using a tape measurer.
You simply place one of the 10 cups included in the kit that looks the closest to your breast size over your breast. From there, you keep trying on the different cups until you find one that fully covers your breast with no gapping or spillage. When you find the right cup size, then you use the color-coded, double-sided measuring band to find the correct bra size from 30 to 42.
After you finish all the measurements, you can select one of five bra styles from three different colors (nude, white and black). Each bra retails for $60, but you’ll get a $20 coupon off of your first bra that essentially covers the price of the kit. As an added bonus, JOCKEY has a “Love at First Fit” guarantee that will give you a full refund if you don’t like the fit of the bra.
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