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Absolute Heaven, But At A Price

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About three years ago, Neutrogena came out with something I had never seen before: a cloth-like facial mask, with eye/nose/mouth cut-outs, which was intended to provide you with an additional way to soothe and moisturize your dry skin. Most masks that I try are in liquid/clay-like form so of course I was fascinated with this! Aside from its alternative approach to moisturizing my face, I never grew attached to Neutrogena’s Hydrating Facial Cloth Masks. It has since, been discontinued and until recently, I was not aware of another cloth-like mask; that is, until a recent visit to my local Lancôme retailer.

Lancôme’s Absolute Replenishing Concentrated Cloth-Mask, superficially, looks very much like Neutrogena’s masks. The similarities include the cloth-like appearance, the eye/nose/mouth cutouts, and the way that each mask is sealed in its own pouch.

Fortunately, that’s where the similarities end.

Your first surprise will be that the fabric mask is voluptuously thick and soft. I swear, if Lancôme ever makes a body version of this, I’ll be the first to sign up for it. The liquid that the fabric is soaked in does not leak, ooze or dribble when you pull it out of the packet, when you apply it to your face or when you remove it from your face.

The scent is different, but not overwhelming. My husband claims it smells a bit like baby powder. It does have that, plus some other fresh, light perfume-like scents mixed in.

The entire time (ten minutes) the mask was on my face, I was waiting for something grand and spectacular to happen. Nothing happened. It didn’t sting or irritate but it didn’t make me feel more relaxed than usual either. I was concerned that my investment was wasted.

When I removed the mask, there was no residual liquid on my face to wipe away; however, my face was not dry or parched. Quite the opposite. I pinch myself for making statements like this: my skin felt and looked ten years younger. There was a glow; even my husband noticed this. My skin was soft, refreshed and felt firm. I probably could have gone without a moisturizer, but of course, I would never do that.

As with everything good, there’s a bad. For Lancôme’s Absolute Replenishing Concentrated Cloth-Mask, it’s the hefty price tag. Six masks packaged together are $90. If you plan on using this as a once/twice a week as a refresher, maybe you can justify the expense. That’s going to be my angle.

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