Yes, we know Facebook is a glorious place for beauty aficionados that want up-to-the minute news on celebrity trends, sales and even free samples and swag (time for you to become a fan of NewBeauty if you aren’t getting those beauty bonuses on your newsfeed). But what we haven’t yet experienced, until now of course, is brands developing exclusive products for their Facebook fan base.
Yves Saint Laurent Beauté has just launched a limited edition YSL Pure Chromatics Eye Shadow Palette ($55) exclusively for their online following on Facebook. The palette, which launched last week, is called Devoted to Fans and features the Facebook color codes of blue, grey, white and black.
“For a brand that brought haute couture to the streets, dressed women in tuxedos, revealed ethnic models on the runway and launched the subversive Opium fragrance, it is fitting that Yves Saint Laurent introduces a product that interprets the codes of luxury with a nod to innovation and social change with a delightfully subversive twist,” says a brand representative.
It always feels good to be part of the club, right? Are “Facebook-exclusive” products something you might “Like”?
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