A Safer Straightener

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A Safer Straightener featured image

With the health hazards of so many straightening treatments making headlines, we’ve kind of removed them from our radar. But still so many of you long for long-lasting sleek and smooth strands. Rest assured, we’ve finally found the formaldehyde-free solution for taming your tresses.

Keratin Earth is a four-step hair smoothing system that relies on natural ingredients to condition, nourish and straighten hair for an extended period of time. The at-home treatment is safe for any hair-type (yes, even color-treated), with results lasting up to three months. Like any other treatment, results vary depending on hair type. However, you can expect tight curls to become looser waves, and waves to become pretty straight.

All products are included in the kit and it couldn’t be easier. First, shampoo and condition. Next, apply the straightening therapy and leave on hair for 20 minutes. After, rinse with the shampoo and apply the leave-in conditioner. Blow dry and flat iron as straight as you like. Voila-straight hair minus the side effects.

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