A Big Beauty Brand Strengthens Its Eco Efforts

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If you’ve ever been annoyed that your local recycling system won’t accept your empty Aveeno packaging, you’ll be glad to learn that the brand itself is going to make it easier for you to be less wasteful.

Aveeno has just teamed up with Terracycle, a company that turns discarded packaging into “upcycled” products. When you’re done with a product, you simply send the empty container to Terracycle, using materials and postage provided by the company, and they turn it into clever new items-from gift bows to flower pots to school supplies.

As if making it easier to reduce your carbon footprint wasn’t enough, Aveeno will also donate two cents to the Skin Cancer Foundation for every bottle, tube or jar you send to Terracycle. This method has already raised over $400,000 for various charities thanks to other brands that already participate in the program.

Do you like this idea? Will you participate? Let us know by leaving a comment below.

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