A quick shower is an invigorating way to wake up in the morning, but dealing with wet hair (with somewhere to be) can be an utter nuisance. Because I’m always in a rush, I was pleased to learn about It Factor’s Quick Blowdry shampoos and conditioners.
It Factor’s claim to fame is that with use, drying time is reduced by up to 50 percent. The brains behind the brand found that decreasing the attraction between the hair shaft and water could reduce drying time. This led to the formulation of their VaporBoost System, a technology that speeds up the natural process of evaporation, allowing hair to dry quicker than usual.
But as cool as this high-tech drying power sounds, I can’t help but wonder if It Factor will deliver in other ways like my trusted shampoo and conditioner does. According to the company, the answer is yes. Besides promising clean, soft, bouncy strands, they claim no additional styling products are necessary.
Sounds good to me. I can’t wait to give It Factor a try. I’ll be sure to let you know how it goes.
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