Many years ago when Dr. Smigel first developed the bonding technique, the material stained readily and Supersmile was created to fill that need. Today, Supersmile has a complete oral care and whitening line of 20 products. Under the direction of Lucia Smigel, CEO and president, and Bellanca Smigel-Rutter, executive vice president, Supersmile has become the preferred brand recommended by aesthetic dentists worldwide and a recognized leader in the premium oral care category.
Dr. Irwin Smigel is the founder and current president of the American Society for Dental Aesthetics. Dr. Smigel is a visionary dental clinician who performed the first nationally televised bonding procedure demonstrating how easily and painlessly people could beautify their smiles in as little as one visit to the dentist. Dr. Smigel’s commitment to increasing the awareness and visibility in the field of dental aesthetics reaches across the globe. He has mentored many of today’s leading aesthetic dentists and has been instrumental in the establishment of aesthetic societies around the world, in places including France, Japan, Korea, India, Brazil, Turkey and Israel.
Dr. Smigel is held in the highest regard for his lifelong contributions to aesthetic dentistry, the art and science of making your teeth and your smile more beautiful. New York University College of Dentistry celebrates him as “the father of aesthetic dentistry,” and has established the Smigel prize in Aesthetic Dentistry, which was designed by grateful patient, Calvin Klein. Dr. Smigel was recently honored with a permanent exhibit in the National Museum of Dentistry, an affiliate of the Smithsonian Museum. His case histories of changing facial structure and videos of his remarkable real-life transformations in aesthetic dentistry.
Dr. Irwin Smigel has been a NewBeauty expert since: