Many years ago when Dr. Smigel first developed the bonding technique, the material stained readily and Supersmile was created to fill that need. Today, Supersmile has a complete oral care and whitening line of 20 products. Under the direction of Lucia Smigel, CEO and president, and Bellanca Smigel-Rutter, executive vice president, Supersmile has become the preferred brand recommended by aesthetic dentists worldwide and a recognized leader in the premium oral care category.
Dr. Bijan Gohari joined Dr. Irwin Smigel’s practice as the resident prosthodontist and they have been working side-by-side for 35 years. Dr. Smigel is the founder and current president of the American Society for Dental Aesthetics (ASDA), a 38-year-old international nonprofit organization that assembles some of the best minds, latest advancements and most innovative techniques in the business for the purpose of continuing education in the dental industry.
Dr. Smigel is held in the highest regard for his lifelong contributions to aesthetic dentistry, the art and science of making your teeth and your smile more beautiful. New York University College of Dentistry celebrates him as “the father of aesthetic dentistry,” and has established the Smigel prize in Aesthetic Dentistry, which was designed by grateful patient, Calvin Klein. Dr. Smigel was honored with an exhibit in the National Museum of Dentistry, an affiliate of the Smithsonian Museum. Featured there are his case histories of changing facial structure and videos of his remarkable real-life transformations in aesthetic dentistry.
Drs. Irwin Smigel & Bijan Gohari has been a NewBeauty expert since: