The Newest Contouring Trend from Asia

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It’s official, there is a new trend taking the beauty world by storm. Like the BB and CC cream craze, this new development also hails from Asia, but this time, it’s all about the V.

In many Asian countries, men and women equate a V-shaped face with the most-coveted silhouette. Basically, that means that faces that are wider at the temples and taper to a sharper jawline, like a V, are considered the most desirable.

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In order to firm up your jawline and create this defined V, skin care companies are clamoring to come up with the perfect formula to help shape the contours of the face.

One of the first to be launching in the U.S. is the Finnish skin care brand, Lumene. They just introduced the Time Freeze Instant Lift V-Shaping Serum to drugstores and beauty outlets across the nation. Here is a little more about this brand and how this product can help firm and tone your jawline. 

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