Hurry up and wait for the at-home line-fighting laser
Posted Monday, November 02, 2009
Back in June, we told you about an exciting new laser intended for eye-area use in your very own home. However, although it received FDA approval earlier this year, you'll have to wait even longer than expected before you can purchase one.
Palomar Medical Technologies was originally teamed with Johnson & Johnson to mass-market the unnamed device, but the personal-care powerhouse has terminated the relationship and, with it, the plans. The decision is reportedly based on the economy and consumers' reluctance to spend, which is what Palomar CEO Joseph P. Caruso sites as the reason they, too, won't be marketing it on their own immediately.
"The current economic climate does not warrant a large scale investment in a mass market launch at this time. Therefore, we have adjusted our launch plans to be more in line with current economic conditions," Caruso explained in a statement.
Regardless of the delay, he's optimistic about the impact the heavily veiled wrinkle-fighting gadget may make.
"We believe that light-based anti-aging applications will one day be an ordinary and necessary part of maintaining a healthy appearance done in the privacy and convenience of the home," Caruso said. "We were fortunate to have advanced this technology with the help of a partner who invested significant resources along the way in research, development, clinical testing, consumer testing, and patent protection that will make this a reality."
What do you think? Is this wrinkle-fighting first worth the wait? Would you buy it right now or wait for until the economy is feeling stronger? Let us know by leaving a comment below.
Tags: crow's feet, device, fine lines, Johnson & Johnson, laser, money, Palomar Medical Technologies, wrinkles