You may want to grab some Kleenex before watching Dove’s latest ad campaign, Love Your Curls, which takes a heartfelt look at the relationship girls have with their curly hair.
In a recent global study done by the brand, only 4 in 10 girls with curly hair think their hair is beautiful. And it turns out, they might be getting that perception from the adults around them. According to the same study, only 10% of women with curly hair feel proud of their locks.
With this latest ad, Dove aims to change all that, by empowering women to celebrate their curls and inspire future generations to feel confident and love their hair. Check out the video below to see just how big an impact we can all have in inspiring girls to feel great about themselves.
