The Benefits Behind Hyperlocal

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Farm-to-table, farm-to-spa, farm-to treatment table, farm-to-massage: The trend goes by many names, but for spas that facilitate it, it’s much more than a fleeting fad.

Purer Ingredients
Because these treatments use only fresh ingredients, they “have not been exposed to the chemical processes that could strip them from their natural properties,” explains Laura Ortiz, spa supervisor at Kinan Spa at Maroma Resort in Quintana Roo, Mexico, who adds that natural ingredients are more powerful when used fresh.

Suitable For Most Skin Types
Tessa McCullough, spa director at Twin Farms in Barnard, VT says that she sees guests who are set in their skin-care ways benefit greatly from fresh fruit (that the spa picks every morning) facials. “Strawberries, in particular, are great for people with skin sensitivities when used in a facial. They contain a high percentage of salicylic acid and natural enzyme exfoliators, but in a much milder form.”

Unique Experience
Gaining a feeling of relaxation, beating stress and getting energy flowing in a positive way are all goals behind any spa treatment, but, according to Ortiz, “Above all that, spa-goers are people traveling to another state, country or continent to find something authentic to the area they are visiting—even in the spa. These treatments allow them to really experience the local offerings and the indigenous ingredients and to take what they’ve learned about these beauty rituals home with them.”

“Adding the fresh element connects guests to the spa’s surroundings and creates a sensorial, total-health and beauty experience,” says Tessa McCullough, spa director at Twin Farms in Barnard, VT. “It makes the visit unique to that particular place—and that’s what people want when traveling.”

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