Is Hedonic Hunger Sabotaging Your Diet?
Out of sight, out of mind. That's exactly the habit experts advise we adopt if we want to successfully lose weight. And while this may sound like an old weight-loss trick, there's new research to support it.
Researchers from the weight management center at the Medical University of South Carolina recently revealed that dieters were most successful when they could overcome "hedonic hunger," or appetite linked to outside cues.
Paid for by Weight Watchers, the researchers studied 111 obese men and women between the ages of 25 and 65. During a period of three months, the volunteers were asked to fill out questionnaires, take daily walks and attend weekly meetings. The volunteers who made it to the end of the study lost an average of eight pounds.
The research results showed that the decrease in hedonic hunger also coincided with a greater percentage of weight loss. Furthermore, they also confirmed previous studies that those who kept food journals lost more weight than those who didn’t.
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